FirmDesign recently launched an interactive website for Pearl Midtown, a luxury apartment property in Houston’s trendy Midtown neighborhood. This latest project is part of FirmDesign’s growing multifamily project portfolio. utilizes a custom branded interactive map, allowing visitors to browse hot spots near Pearl Midtown. A content management system allows the property managers to add or remove locations and edit the location names pinpointed on the map. People considering a move to Pearl Midtown will be able to easily find the best nearby restaurants, shopping, nightlife, and map out their commute.

Pearl Midtown is managed by Morgan Group in Houston, Texas, and you can expect to see this interactive map technology integrated into their other property websites. Visitors can also get involved by using the convenient Pinterest buttons to showcase photos and their favorite floor plans.

FirmDesign worked closely with Pearl Midtown to include search engine optimization, mobile browsing optimization and professional copy writing. An eBrochure will soon be available as well.

Pearl Midtown didn’t stop with their new online image. The new folder and business card designs have the same sophistication and branding as the website. You can check out Pearl Midtown’s site for yourself and see how branding and technology work together to offer easy, attractive options for future residents.